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Cross-border shopping once offered a multitude of thrills for Canadians: trawling for brand names at Macy’s, ogling cheap-chic houseware at Target, bargain hunting for factory discounts at a massive Tanger Outlet mall. But one by one, American brands that once seemed so exotic to Canadian shoppers have migrated north. Victoria’s Secret and Crate and Barrel — both former pilgrimage destinations — opened flashy flagship stores in Canadian malls in recent years. The pace accelerated this year as TJX Cos., which owns the discount clothing store Marshalls, moved north, and Tanger announced its northern plans. The deal that quickened Canadian shoppers’ hearts was Target’s purchase of Zellers stores in Canada.
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