Every brand comes from somewhere, and provenance matters. So, don’t hide your heritage, says Terry Tyrrell, co-founder of the Brand Union.
Watch the video for Tyrrell’s other helpful advice when launching a brand into a new market.
The do’s and don’ts of taking a brand into an emerging market
How great brands succeed in new markets
- By: Economist Intelligence Unit
- From: EIU
- Date: Friday, September 21st, 2012
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