There is no one way of doing things and companies can gain a lot by listening to their customers in different markets and letting them lead innovation, says Monica Beltrametti, vice president for Xerox. Not only will that foster innovation locally, the findings can be brought back to the organization to be shared with other markets.
Fostering innovation locally
Xerox dreams with its local customers to find solutions that can be brought back home
- By: Economist Intelligence Unit
- From: EIU
- Date: Friday, August 10th, 2012